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▶ Growth Marketing Consultant · 2023–2024
Malik Consolidated

$1.6M generated from limited infrastructure.

Malik Consolidated had pieces of a GTM but not a system. We took the pieces, fixed the gaps, and built the missing layers. The result: $1.6M in two years of generated revenue.

REVENUE
$1.6M
PARTNERSHIP
2yr
STARTING POINT
Partial GTM
ROLE
Growth Marketing
THE SITUATION

Pieces, not a system.

Most partnerships start at zero. Malik Consolidated started somewhere more challenging — partial infrastructure that didn't talk to itself. There was a CRM that wasn't connected to the ads. Funnels that didn't route into the sales process. A pipeline that didn't have automations. Each piece had been built independently, and the seams were where revenue leaked.

WHAT WE BUILT

The connective tissue.

Sometimes the install isn't "build from scratch" — it's "connect what exists and add what's missing." That was the work here.

  • Funnel strategy — replaced the disconnected funnels with one cohesive flow
  • CRM workflows — automations connecting every stage, no manual handoffs
  • Campaign execution — ads + landing pages + nurture all running on the same calendar
  • Lead-to-close conversion system — visibility into every drop-off, fixed the leaks one at a time
  • KPI reporting — first time the team had a single dashboard showing the full funnel
THE OUTCOME

$1.6M generated · the leaks closed.

Across roughly two years of partnership, Malik Consolidated generated $1.6M through the connected system we built. The big unlock wasn't more leads — it was fewer dropped ones. The conversion rate at every step went up because every step had been engineered to hand off cleanly to the next.

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