Take the order online, not by phone.

What do we do for construction and heavy equipment operators?

We build the storefront your business sells through, and the Google Ads and tracking that send buyers to it, so a contractor who needs a machine tomorrow can request it, prove insurance, sign and pay a deposit without waiting for a callback.

Rental and equipment businesses already work. The machines are real, the yard is real, the customers are real. What is missing is a website that transacts. Ours replaces the page that says "call us" with one that records the quote, the paperwork and the money, and tells you which ad produced the order.

ON-SITE Rentals: a Phoenix crane and heavy equipment operator, 37 routes, live September 2026

Who is it for?

Owners of crane, lift, forklift, excavation and other equipment businesses, and contractors who sell a service to other contractors, whose revenue still depends on someone answering the phone.

It fits an operator with real inventory and a real yard who loses jobs to whoever calls back first. It does not fit a business that wants a brochure, or one without a fleet or a service that already sells.

What does it cost?

There is no price on this page, on purpose: the cost depends on how much of the order has to move online first, and the scope call finds that out before anything is quoted.

The shape is fixed even if the number is not. We map how an order moves today, build the part that takes money first, cut the new site over with zero downtime, and hand it to you documented, in accounts you own. Ads are a separate decision, made once the site can take the order.

Why does a brochure site cost us orders?

A brochure site shows photos and then asks the buyer to phone, so every order depends on someone picking up, and every call that goes unanswered goes to the next yard.

A contractor who needs a crane tomorrow calls three yards and takes whichever one answers first. If your site cannot record the request while he is looking at the machine, you only find out about the ones who reached you.

Sending paid traffic to a page like that buys phone calls you may or may not answer. Fixing the page comes before the ads, not after.

• A quote request on every page, not buried behind a contact form
• The machine the buyer was looking at is recorded with the request
• Nothing depends on a person being at a desk

ON-SITE Rentals: a two-field quote popup on every page, so a plain nav click on a machine page still records that machine

How do you take a deposit and a signature online?

The agreement is signed inside the order flow, the deposit is held on the customer's card, and nothing is charged until the owner approves the order.

That owner approval step is the part most rental owners ask about first. An operated crane or a long rental is not a purchase you want a stranger to complete without a human check, so the card is held, you review the job, and only then does the charge fire.

The customer sees one flow instead of an email chain. You see an order with the signature, the deposit and the paperwork already attached.

• E-signature on the rental agreement inside the flow
• Deposit held on card, never charged without owner approval
• Operated cranes stay quote-only, with no price published

ON-SITE Rentals: e-signature, deposit held on card, owner approval before any charge fires, no pricing on the public site

How do you attribute a booked call to the ad that produced it?

Every page carries a tracking number, and the booking page routes to one of two calendars depending on the channel, so a call booked from a Google ad is counted against Google inside the CRM itself.

Most equipment businesses cannot say which ad made the phone ring, because the call arrives with no trail. Two things close that gap: a tracking number that appears on every page and in the business schema, and a booking page where the channel decides which calendar the buyer lands on.

The result is a count you can read without anyone remembering to tag a lead.

• A tracking number on every page and in the business schema
• Two calendars routed by channel
• The booked call counted against its source in the CRM

ON-SITE Rentals: two calendars routed by channel, tracking number on every page

What about insurance and the agreement?

The buyer uploads the insurance certificate inside the order, it is verified before the job is approved, and the agreement is generated and signed in the same flow, so the paperwork stops living in someone's inbox.

In this industry the insurance certificate is not an afterthought. It decides whether a machine can leave the yard. Making it a step in the order means the paperwork is complete before the owner approves, and a missing certificate is visible instead of discovered on the morning of delivery.

The terms and privacy pages are written for what Google Ads review and SMS carrier registration actually check, because a good site that fails those reviews cannot run the ads it was built for.

ON-SITE Rentals: insurance upload and verification inside the order flow

Can we move to the new site without going dark?

Yes. The new site is built and checked alongside the old one, every DNS record is inventoried and rebuilt first, and the domain flips as the final step, so the old site keeps serving until the new one is ready.

For an operator whose phone and email are the business, a cutover that drops mail is a lost week. The standard is that you find out it happened because the site looks different in the morning, not because an email stopped arriving.

ON-SITE Rentals: backup taken, full DNS zone inventoried, apex and www flipped last, mail verified intact after every step, zero downtime