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Software development · For owners whose software is costing them orders

Take orders online with software your team owns.

  • Without a rebuild every time you change who builds it.
  • Without a platform that keeps your data and rents it back.
  • Without waiting on a developer to change a headline.

How: websites, storefronts, marketplaces, CRM builds and the tools underneath, designed together with the marketing that sends people to them. Documented, in accounts you own, with your team able to run it.

Book my AI Growth Discovery Call See the build case studies

Three products live. Thirty-seven routes shipped on ON-SITE with zero minutes of cutover downtime. Twelve products live on Expert Health, our own.

3
Products live
37
Routes shipped on ON-SITE
0
Minutes of cutover downtime
12
Products live on Expert Health

What do we build, in plain words?

Three answers before anything else: what it is, who it is for, and what it costs.

What is the software development service?

We design and build the software a business sells through, websites, storefronts, marketplaces, CRM builds, booking flows and internal tools, together with the marketing that sends people to it, and hand it over documented in accounts you own.

The standard is the same on every build: it ships documented, in your account, with your team able to run it. That is not a tier. It is what shipping means here.

ON-SITE Rentals: 37 routes, a quote captured on the first click, cut over with zero downtime

Who is it for?

Owners whose website can only ask people to call, whose storefront cannot take the order, or whose team is copying data between six tools because nothing talks to anything.

It is not for a business that needs a brochure. If the honest answer is that a spreadsheet would do, we say so on the call.

What does it cost?

No price on this page, on purpose: the cost depends on what has to be true before software helps your business, and the scope call finds that out before anything is quoted.

The shape is fixed: map, scope in phases, build the thing that takes money first, cut over with zero downtime, hand off with documentation. You own the code and the accounts from the first commit.

Eight kinds of software. One standard.

Everything ships documented, in an account you own, with your team able to run it. Each kind below answers the question an owner actually asks about it.

What makes a website take orders instead of calls?

Fast, on-brand, built to convert on a phone first, with lead capture on every page rather than buried behind a contact form, so a plain click on any page still records who was interested in what.

  • A quote or booking field on every page, two fields, no friction
  • Built for the phone first, where most of the traffic is
  • Tracking that attributes the order to the ad that produced it

ON-SITE Rentals: a two-field quote popup on every page, so a nav click on a machine page still records that machine

What goes into a storefront and checkout?

Quote capture, insurance upload, e-signature, deposits held on card, and an owner approval step before any charge fires: software that takes money, not a brochure.

  • The agreement signed inside the flow
  • A deposit held, never charged without approval
  • An order the business can learn from, recorded where it can read it

ON-SITE Rentals: insurance upload, e-signature, deposit held on card, owner approval, live September 2026

When is a marketplace or client portal the right build?

When the first storefront should become vendor one of many: architected multi-vendor from day one, so the platform opens to the next operators without being built twice.

  • One codebase for the storefront and the marketplace
  • An order state machine designed for many vendors
  • The first vendor proves the model on a real fleet

MachineryMaps: the marketplace underneath ON-SITE, same codebase, in development

What does a CRM build and automation fix?

Pipelines, calendars, reminders, routing by channel so a booked call attributes to the ad that produced it, and the integrations that stop your team copying data between tools.

  • Stages that match how you actually sell
  • Two calendars routed by channel, so attribution survives
  • Follow-up that stops the moment someone books

Malik Consolidated: automations connecting every stage, no manual handoffs, $1.6M

Why build internal tools and dashboards instead of renting them?

The software you rent every month gets replaced by tools built for how your business actually runs: real cost off the profit and loss, and technology you own rather than lease.

  • One warehouse pulling ads, CRM and forms together
  • A dashboard the weekly decision is made on
  • Tools shaped to your process, not a vendor's

Smart Sellers Academy: a live KPI warehouse the team decides against every week

What do booking and intake flows do?

Assessments, quizzes and scheduling that qualify while they capture, so the calendar fills with the right people and the CRM already knows who they are before the call.

  • A scored assessment that branches into the right next step
  • Qualification built into the capture, not bolted on after
  • Routing into the CRM with the answers attached

Expert Health: a scored health assessment that routes qualified leads into the CRM

What is different about a regulated-category build?

Health, finance, anything with a claims review: compliance is built into the workflow rather than bolted on after, because we have shipped in it ourselves.

  • Claims reviewed before they publish
  • Ad copy flagged before it runs
  • Consent and registration handled the way the carriers and reviewers actually check

Expert Health: 48 ad units, each compliance-flagged before it runs, in a regulated category, on our own money

How does cutover and handoff work?

Domain moves with zero downtime, mail records verified from outside at every step, documentation your team can run from, and the project sitting in an account you own.

  • Backup, zone inventory, every record rebuilt before the switch
  • Mail verified intact after every step
  • The client finds out it happened because the site is different in the morning

ON-SITE Rentals: cut over the night of September 11, 2026, nothing dropped

Scope it once. Build it once.

The first thing that ships is the thing that takes money. Everything after is architected so it does not get built twice. What you do is small. What we do is written down.

Step 1. Map

What the business actually does, where the money stops, and what has to be true before software helps; sometimes the answer is a spreadsheet, and we say so.

What you do: thirty minutes and access to what you have. What we do: read the current site, the tools and the order flow, and write down what the first transacting version looks like.

Step 2. Scope

Phases with a real order to them: the first thing that ships is the thing that takes money, and everything after is architected so it does not get built twice.

What you do: approve one page. What we do: phases, routes, the data model and the accounts that need to exist, in writing.

Step 3. Build

Reviewed layouts, working links with JavaScript off, lead capture on every page, and a staging URL you can put on your phone before anything touches the live domain.

What you do: look at the staging link on your phone and say what is wrong. What we do: build, test at phone and desktop widths, and fix what the screenshots show.

Step 4. Cut over and hand off

Zero-downtime domain moves, mail verified from outside at every step, documentation your team runs from, and the project sitting in an account you own.

What you do: nothing on the night. What we do: the backup, the zone inventory, the switch, the verification, and the handoff document.

Is it for you?

A straight answer saves both of us a call.

Book the call if
  • Your site can only ask people to call
  • Your storefront cannot take the order, the deposit or the signature
  • Your team copies data between tools every day
  • You want to own the code and the accounts
Skip it if
  • A brochure is all the business needs right now
  • You want to rent a platform and never touch it
  • There is no one on your side to own what gets built
  • You need it live next week

Limitless people.

Unstoppable companies.

Two client products, and two of our own.

The build side of the work: software that takes money, and two products we run ourselves. Every capability on this page is running in production in one of them.

Build · live September 202637 routes

ON-SITE Rentals

A Phoenix crane and heavy equipment operator, moved from a brochure site to a storefront that captures the quote, signs the agreement, holds the deposit and books the call. Cut over with zero downtime.

Read the case study ›
Build · in developmentMulti-vendor

MachineryMaps

The marketplace underneath ON-SITE. Same codebase, architected for many vendors from day one, so the first storefront becomes vendor one of many without being built twice.

Read the case study ›
Our own · live since May 202612 products

Expert Health

A telehealth brand built from zero: brand, storefront, scored assessment funnel, 48 ad units and a content engine, all in-house and run every day.

Read the case study ›
Our own · liveAI coworker

HeyFrosty.ai

An AI coworker that does the work. A task goes in from Slack or the app, a visible plan comes first, and the finished result comes back for approval.

Read the case study ›

Everything we own, running.

The companies we run every day, live. Everything we would install for you is already running inside one of them.

Portfolio · OperationsThe Unstoppable Company
Expert Health, telehealth, liveEXPERT HEALTHTELEHEALTH
HeyFrosty, AI software, liveHEYFROSTYAI SOFTWARE
ON-SITE Rentals, heavy equipment, liveON-SITE RENTALSEQUIPMENT
ScapeSource AZ, landscape materials, liveSCAPESOURCE AZLANDSCAPE
MachineryMaps, marketplace, in developmentMACHINERYMAPSMARKETPLACE
Before the call

Questions, answered first.

The things owners ask before they book. Straight answers, so the call can start further along.

01What happens on the discovery call?

Thirty minutes on your business. You leave with three things: which stage of the engine is most likely capping you, whether your business is ready for what you are asking for, and a straight answer on whether working together is worth it. You keep all three either way.

02Do you build software or just marketing?

Both, on purpose. Marketing that lands on a site that cannot take an order is wasted. Software nobody sends traffic to is a hobby. The ON-SITE Rentals and MachineryMaps case studies are the build side, the five growth installs are the marketing side, and Expert Health is both at once.

03Who owns what gets built?

You do. The code, the domain, the hosting project and the accounts are yours from day one, documented so your team can run them. If you change who builds it next, nothing has to be rebuilt.

04What ships first?

The thing that takes money. A quote captured on the first click, an agreement signed, a deposit held, a call booked. Everything else is phased behind it in an order that does not get built twice.

05What stack do you build on?

Static sites and storefronts on Cloudflare Pages, with the order flow, the CRM and the payments wired through APIs you control. No platform that keeps your data and rents it back. The stack is chosen so your team can run it and the next developer can read it.

06Can you work with the site we already have?

Often the first phase does. We map what exists, keep what works, and replace the piece that cannot take the order. The ON-SITE cutover kept the old site serving until the moment the new one took over.

07How long does a build take?

The first transacting version is the goal of phase one, and the scope call puts a date on it before anything is quoted. We do not guess at a timeline before we have seen what exists.

08What does it cost?

We talk about that on the call, once we both know what we are actually fixing. Putting a number on this page before that would be guessing, and you would have no way to tell whether it was worth it.

Step one

Find out what has to be true before software helps.

Thirty minutes on your business. You leave knowing what the first transacting version looks like, whether you are ready for it, and what to do first. If the answer is a spreadsheet, we say so.

Book my AI Growth Discovery Call Start my AI Growth Assessment